In the 1940s and 50s, Jack Cash shot over 1500 photographs for H.R. MacMillan Export and MacMillan Bloedel Ltd. These photographs were used for publication in company newsletters and promotional purposes. Cash’s images provide visual evidence of the company’s logging and lumbering operations in British Columbia. From aerial views to interiors of men and women at work in the production of plywood – Cash drew upon his photo-reportage training and sought moments of action and unusual angles while maintaining the desired effects of naturalism and objectivity.
Throughout the 1960s Cash took photographs for Crown Zellerbach, a pulp and paper company formed in 1954, that acquired sawmills in the Okanagan. Travelling throughout British Columbia to document logging activities, Cash relied upon his car as both transportation, accommodation and shooting studio. He even had a radio-phone in the car, so that he could be reached anywhere at any time.
[Jack] “pioneered new techniques in using a vehicle as a mobile tripod”. Murray Dykeman talking about Jack Cash in his nomination letter for the Order of Canada.