Throughout the 1950s, Jack Cash created photographs for Western Homes and Living (owned by Mitchell Press), mostly of architecture, gardens, food, and recreation. Cash embraced the Western Homes and Living vision: “British Columbia living is of a different kind … a Far West quality related to entirely different geography and climate of this province.” (Western Homes and Living, 1950). On several occasions, Cash would pack up the car and his family – setting off on an adventure that he could capture and sell later.
Each of these photographs was shot in black and white and the colour was added later to the final large-scale print. Cash worked closely with a female contractor who hand painted all of his black and white photographs. These adventures fueled Cash’s interests in views of otherwise untouched wilderness. In contrast to his documentation of industrial progress, Cash’s images of nature invite the spectator to enter the frame and escape.
Eventually the beauty of British Columbia lured Jack Cash out of the photography studio. In the early 1960s, Cash began a charter boat business with his second wife, Elva. Throughout his later years (1968-84), Cash steered his clients along the coast of British Columbia in his boat, “The Columbian” and took them into the painted landscapes he had created decades before.